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The Luna Park Business Association (LPBA) is dedicated to encouraging, stimulating and improving the business conditions of North 13th Street and the vicinity for retailers, restaurants, entertainment establishments, service businesses and professionals. We strive to create a positive identity for the area through commercial and cultural activities and to preserve its historical significance to the community.

About Us

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The Luna Park/North 13th Street Business District is home to a number of longstanding retailers and light industrial businesses. Before evolving into a commercial business area, in the early 20th century the business district was an enclave of Italian immigrants and the location of historic Luna Park, a popular amusement park destination. Several historic buildings are located along 13th Street, flanked by charming Victorian and Craftsman homes in the nearby Northside neighborhood.

The Business District is bounded by Jackson and Hedding streets, and serves as a main thoroughfare between Highway 101 and Downtown San José. It is anchored by venerable Backesto Park, which serves as a popular venue for leisurely walks, tennis, bocce ball, softball and handball and is the location for the Luna Park Chalk Art Festival.

North 13th Street was adopted as a Redevelopment Project Area in 2002 and designated as a Neighborhood Business District in 2003. The LPBA was founded in 2004 to realize one of the top 10 action items outlined in the 13th Street area’s neighborhood improvement plan through the City of San Jose’s Strong Neighborhoods Initiative. The San Jose Redevelopment Agency (SJRA) efforts to revitalize the area have included new sycamore and crape myrtle street trees; distinctive street banners; antique-style pedestrian streetlights along North 13th Street between Empire and Hedding streets; and a new landscaped median island on Old Oakland Road. In addition, the Agency has provided support for the LPBA and renovated more than 10 storefronts along the business corridor, which has helped enliven the district.

The LPBA holds several mixers for area businesses and residents each year, at different locations in the business district. These themed events provide food, drink and door prizes to an average audience of 50 to 100 community members. We also partner with the Northside Neighborhood Association and the 13th Street Neighborhood Advisory Committee in producing the National Night Out event each August in Backesto Park, where over 500 community residents of all ages enjoy free refreshments and cinema al fresco.

Map of Luna Park Area


Rollos photoChiaramontes Deli photoVision Printing photo

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